The biggest complaint in real estate marketing in Egypt is “the ads bring lots of numbers, but nobody serious.” The problem is usually not the ad alone, but the message, the form and the follow-up. Here’s a practical guide to reaching serious buyers.
Content sells the project before the agent does
- A professional video of the project, location and surroundings.
- Real photos of construction progress — they build trust in delivery.
- Clear 3D renders of units and layouts.
- Clear information: sizes, payment plans and delivery dates.
A landing page per project
Instead of sending ads to a generic page, create a project page with all the information, a short form and a WhatsApp button. It also shows up on Google when people search the project name.
A form that qualifies
One or two relevant questions (such as unit type or preferred payment plan) slightly reduce the number of leads but greatly raise their quality. Fake leads burn the sales team’s time.
Smart targeting
Target relevant interests and areas, and test different messages: investment, family living, payment plans. Try retargeting people who watched the project video.
Speed of follow-up
Property buyers contact several companies the same day. Replying within the first hour is very different from replying the next day. Agree clear response times with the sales team.
Measure quality, not quantity
Cost per serious lead or site visit matters more than cost per number. Log the outcome of every lead to see which ads bring real buyers.
Proveel works with real estate projects through a production team for photo and video, a web team for landing pages and a paid ads team for campaigns and tracking.
Proveel services that can help
Frequently asked questions
Why do real estate ads bring unserious leads?
Usually a form with no qualification, a generic message or slow follow-up. Fixing all three raises quality.
Do I need a website per project?
Not a full site, but a dedicated landing page per project makes a difference for ads and Google visibility.
Do you film projects?
Yes — our production team films the project, location and construction progress, including aerial footage where permitted.
Want a plan like this for your business?
Book a free consultation with the Proveel team — we’ll understand your business and tell you where to start. We work with businesses from Cairo to the Canal cities and across Egypt.
